The Tourist Board of the County of Istria (TZ Istria) is a regional tourist organization that promotes tourism in the area of Istria, one of the most famous tourist destinations in Croatia. Its role is to promote the rich tourist offer of Istria to both domestic and foreign visitors. TZ Istria promotes tourist attractions, cultural heritage, gastronomic offer, natural beauty and other tourist facilities throughout Istria in order to attract as many visitors as possible.
TZ Istra runs information centers throughout Istria that provide tourists with useful information about the destination, accommodation, attractions, events, services and activities offered in the region.
TZ Istra implements education programs for tourism workers in order to improve the quality of services and hospitality in the region. TZ Istra also implements initiative programs aimed at preserving natural and cultural heritage.
TZ Istria also participates in international projects and partnerships in order to promote Istria as a tourist destination and exchange experiences with other destinations.
It actively participates in the promotion of the destination through digital channels such as websites, social networks, online advertising and e-marketing in order to attract the attention of modern travellers and promote Istria as an attractive tourist destination.
The satisfaction of tourists is important to the Tourist Board of Istria, so it collects visitor information in order to continuously improve the quality of the tourist offer and service.
Through all these activities, the Tourist Board of Istria County strives to improve the tourist offer, promote Istria as an attractive destination and ensure a quality experience for all visitors.
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